Organization
APFI is a non-profit association governed by decisions made at the annual general meeting. The board of directors includes representatives from the audiovisual content production sector. In addition to the chairperson, the board consists of 4–12 regular members and 2–6 deputy members. The board establishes working groups as needed. The board’s term of office is one calendar year.
Member companies
The association’s members include over 120 production companies in the audiovisual sector.
Board members
Regular members
Chairperson: Roope Lehtinen, Producer, Fire Monkey Oy
2. vice chairperson: Nina Laurio, Producer, Akka Creative Oy
3. vice chairperson: Antti Kaarlela, Producer & CEO, Whatevergroup Oy
Aleksi Hyvärinen, Producer & CEO, Don Films Oy
Jani Lehtinen, Valofirma The Light House Oy
Marika Makaroff, Producer & Creative Director, Gutsy Animations Oy
Max Malka, Head of Scripted, Endemol Shine Finland Oy
Pete Paavolainen, Producer & CEO, ITV Studios Finland Oy
Mika Ritalahti, Producer, Silva Mysterium Oy
Suvi Salokoski, Director of Production, Warner Bros. International Television Production Finland Oy
Antti Seppänen, Executive Producer & CEO, Intervisio Oy
Martti Sivonen, Executive Producer & Vice President, Banijay Finland Oy
Olli Suominen, Producer & CEO, Rabbit Films Oy
Deputy members
1. vice chairperson: Riina Kullas, Producer & CEO, Moskito Television Oy
Venla Hellstedt, Producer, Dionysos Films Oy
Tomi Paajanen, COO, Yellow Film & TV Oy
Juha Pihanen, Producer, TopLine Media Ltd
Anssi Rimpelä, Producer & CEO, Up To Level Media Oy
Personnel
Laura Kuulasmaa, Executive Director
Janne Lilleberg, CFO
Outi Saarinen, Portfolio Manager
Riitta Paasolainen, Portfolio Manager
Lotta Koivisto, Communications Manager
Olli Nurminen, Project Manager
Vera Ruokonen, Project Manager
Victoria Godden, Project Manager
Heli Vahvanen-Mölsä, Project Manager
Roosa Tikanoja, Sustainability Manager, Avaus
Iisa Arvelin, Sustainability Assistant, Avaus
Jaakko Suomalainen, Development Manager, Kaista & Sustainability Assistant, Avaus
Anne Puolanne, Sustainability Manager
Alina Huldén, Sustainability Coordinator
Marika Taipalus, Sustainability Coordinator