Strategy on Sustainability

Audiovisual Producers Finland – APFI, Finland’s trade association for producers of audiovisual content, is currently creating a national sustainability strategy which aims to help develop a more sustainable working culture in the film and television sector. The strategy will be built around the global Agenda2030 agenda for sustainable development and will cover social and cultural as well as economic and ecological responsibility.

Work on the national strategy began in the summer of 2021 and first the focus was on ecological aspects of productions (read more below). In October 2023 APFI started a project that concentrates on social, cultural and economical sustainability.

Ecological sustainability

APFI and its partners have partnered with UK-developed international albert toolkit for the use of Finland’s audiovisual industry at a national level. With albert the production companies can use a carbon calculator and get their productions certified. All the trainings and tools are free of charge. The 1st national statistics from Finland were published in April 2023, the report can be viewed on the right.

If a production wants to get certified, work on sustainability should start in pre-production. Getting certified is not a requirement for using the carbon calculator. Information on the tools in English are provided by the albert UK team.

The albert tools are for professional productions and to use the online system the production company needs to be registered. To have your productions company registered, please contact If your production company is already registered, please contact the production company’s albert-admin to obtain a personal user account.

Inquiries on albert Finland:

Please note that APFI’s albert assistance is on summer vacation from June 19 to August 5, 2024, during which time assistance is provided by the UK team at


Update 06/2024: the albert agreement has been extended until the end of 2024

APFI and its partners signed a contract with albert for the period 1 July 2021–30 June 2024. In the spring, APFI agreed to extend the cooperation with albert until 31 December 2024. Until the end of the year, production companies can use the tools and aim for the certificate, and APFI is a resource within the framework of albert as before.

During autumn 2024, APFI and its partners will discuss further measures from 2025 onwards. In order to promote the ecology of the AV industry, APFI has received a grant from the Finnish Ministry of Education and Culture’s structural support for the renewal of the cultural and creative sectors. In the new project, in addition to planning follow-up measures, APFI will investigate the ecological nature of domestic film and TV content and promote actions related to ecology through digitalization and internationalization. The project lasts until June 30, 2025.

Work on ecology in the Finnish film and TV industry is made possible by partners who not only fund but also commit to the work:

Finnish Broadcasting Company YLE
Promotion Centre for Audiovisual Culture AVEK
Finnish Film Foundation
The Finnish Television Academy
Business Finland
City of Helsinki
City of Forssa
Finnish Lapland Film Commission
North Finland Film Commission
West Finland Film Commission
East Finland Film Commission
Southeast Finland Film Commission
Film Tampere
Åland Film Commission
Trade Union for Theatre and Media Finland
Avate Audiovisual authors and performers in Finland

The starting of the strategy (02-08/2021) was supported by the Ministry of Education and Culture.