Strategy on Sustainability

Audiovisual Producers Finland – APFI, Finland’s trade association for producers of audiovisual content, is currently creating a national sustainability strategy which aims to help develop a more sustainable working culture in the film and television sector. Work on the national strategy began in the spring of 2021 with the planning of APFI’s three-year initiative (2021-2024), during which the ecological aspects of domestic productions will finally be measured with the use of a single common toolkit. APFI and its partners have partnered with UK-developed international albert environmental system for the use of Finland’s audiovisual industry at a national level. According to the European Commission’s action plan (published March 2021), the media and audiovisual sector must be climate neutral by the year 2050.