“Ecological content”– New reports published on 9.9.2025
Two new reports are published – welcome to the online release event!
On Tuesday 9.9.2025 at 14–15:30 (EEST) Finland’s first reports will be published on the ecological contents of Finnish film and TV, and how “ecological themes” interest Finnish viewers. This event will be in English, and the Finnish release event is held earlier in the day, at 9:30 (EEST).
The research work by Audiovisual Producers Finland – APFI included watching a total of 103 hours of films and TV shows from 2024 and collecting the impressions of 1,003 Finnish viewers. The two reports form a new comprehensive view of environmental sustainability in the industry: how are the themes already present in the content, and what do Finnish viewers think about the environmental responsibility of content? The purpose of the reports is to provide the industry with new insights and tools for development.
The reports were prepared in collaboration with students of sustainable development at Häme University of Applied Sciences, Innolink, Filmiaura Association, and the Finnish Television Academy.
AGENDA
- Welcome, and briefly the albert statistics from 2024 – Anne Puolanne, APFI
- Ecological contents: reports 1 & 2 – Marika Taipalus & Anne Puolanne, APFI
- Key findings, such as:
Which ecological themes emerged most/least and how were they addressed?
How was “eco-content” distributed across different genres and, for example, between factual and fiction?
How much was nature shown? Or private cars?
What kind of content left an impression on Finnish viewers or influenced their everyday lives?
And in what ways would they like sustainability to be incorporated?
- Key findings, such as:
- Q&A
The event will be recorded.
All reports are available for free download from APFI’s website after the event.
The event follows APFI’s safer space guidelines.
More information:
Sustainability manager
Anne Puolanne
anne.puolanne@apfi.fi
Since 2021, APFI has been promoting nationally sustainable practices in the audiovisual industry, and now the work has been expanded to sustainability on-screen. The reports are a key part of APFI’s environmental sustainability development project, which is funded by the NextGenerationEU-program, via the Ministry of Education and Culture (2024–2025).
