APFI is a new association for audiovisual producers formed in the spring of 2018. It is tasked with representing the interests of producers and also responsible for the collective management of copyrights. Teemu Kalliala joins APFI from MTV where he acted as the Finnish broadcaster’s General Counsel. He will officially start as CEO of APFI on June 1st, 2018.
The former associations – the Association of Independent Producers in Finland (SATU ry), Finnish Film Producers (Elokuvatuottajat ry), Audiovisual Finland as well as Tuotos (the copyright association for Finnish audiovisual producers) – merged to form one joint association in the spring of 2018. Audiovisual Producers Finland – APFI is tasked with representing the interests of Finnish audiovisual content producers, promoting their internationalization, collectively managing their copyrights, as well as organizing key events and competitions within the field.
“We are thrilled to have Teemu on board to launch our new association! Teemu has been an active figure in the industry for years, and his expertise regarding contractual practices for example, is unparalleled. Teemu’s experience both with production companies and TV broadcasters is extremely valuable in terms of APFI’s core activities,” states APFI’s Chair of the Board Mika Toivainen. “The pace at which the audiovisual sector is changing and its working environment developing requires an experienced lawyer to head our organization. The APFI Board has already begun its term and made preliminary plans concerning the association’s operational activities. Teemu is coming on board at precisely the right moment to continue building the new association,” Toivainen goes on to say.
“The audiovisual industry has truly given me the most interesting experiences of my career. I eagerly await the future. APFI offers the best possible cross-sectoral view of our entire industry,” Kalliala states. “We’ve set the bar high for ourselves and there is plenty to do in terms of developing a level playing field across our industry. It’s very motivating to start cooperating with APFI’s board comprised of top-class professionals, and together building a new, wonderful producers association,” Kalliala goes on to say.
Mika Toivainen, APFI Chair of the Board, tel. +358 40 753 4320, email@example.com